About Boss Frog’sBoss Frog’s Dive & Surf started out as a small, family owned business.
The BeginningOur first location opened in 1989 as a small shop at Anchor Square, Lahaina. In the beginning, the shop just rented and sold snorkeling equipment. Since then, our company – still family owned – has become Hawaii’s leading full-service rental business, with shops on Maui, Kauai, and the Big Island.
We Have What You NeedWe rent state-of-the-art snorkel sets, surfboards, stand up paddle boards, digital underwater cameras, bicycles, and much more. Boss Frog’s also cultivates a growing retail presence, with an extensive array of sports and resort apparel and accessories, including brands like Aqua Lung, Maui Jim and Reef Brazil.
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