About Boss Frog’s

Boss Frog’s Dive & Surf started out as a small, family owned business.

About Boss Frog’s

The Beginning

Our first location opened in 1989 as a small shop at Anchor Square, Lahaina. In the beginning, the shop just rented and sold snorkeling equipment. Since then, our company – still family owned – has become Hawaii’s leading full-service rental business, with shops on Maui, Kauai, and the Big Island.

Boss Frog's original logo

About Boss Frog's History

We Have What You Need

We rent state-of-the-art snorkel sets, surfboards, stand up paddle boards, digital underwater cameras, bicycles, and much more. Boss Frog’s also cultivates a growing retail presence, with an extensive array of sports and resort apparel and accessories, including brands like Aqua Lung, Maui Jim and Reef Brazil.

Boss Frog's Rentals
Boss Frog's Cycles

Boss Frog’s Bike Shop

In 2011, Boss Frog’s opened a full-service bicycle shop in Lahaina for the repair, sale, and rental of Cannondale road bikes, Fuji cruisers and hybrids, and Santa Cruz mountain bikes.